Planet Based Foods broadens retail distribution
Planet Based Foods’ plant-based meats made with sustainable hemp are now available to a wider range of consumers thanks to its first mainstream grocery distribution with Kroger.
Consumers can now find three of the brand’s products in the frozen aisle at 700 of the retailer’s locations across Arizona, California, Colorado, Idaho, Illinois, Nevada, New Mexico, Oregon, Utah and Washington.
[Read more: Old El Paso debuts Tortilla Pockets]
“We’re introducing consumers to hemp as a superfood protein by featuring our plant-based meat in craveable and familiar formats like taquitos,” said Braelyn Davis, CEO and co-founder of Planet Based Foods. “Consumers are looking for convenient, plant-based options that they can easily heat for a quick snack or meal, and we’re delivering. We’re excited to partner with Kroger to make our better-for-you, better-for-the planet hemp foods available to shoppers across the Western region.”
Featuring 4 g of plant-based protein per serving, Planet Based Foods’ products are free of GMOs, soy or gluten, the company said.
Products consumers can shop for at Kroger include:
- Original Taquitos with Cheese: Featuring 4 g of protein via a hemp-based crumble, it contains vegan pepper jack cheese that is wrapped in a crunchy and gluten-free shell;
- Southwest Taquitos: Made with 4 g of plant-based protein, it contains green chilis and a natural seasoning; and
- The Green Chili Southwest Hemp Burger Patties: Containing 19 g of protein and 6 g of fiber, each patty is made with a blend of hemp seed, pea protein and brown rice.
[Read more: Old El Paso enters chip aisle with Fiesta Twists]
“Everything we do at Planet Based Foods is guided by our vision for hemp to help create a sustainable food system that also nourishes people,” said Davis. “We need a new paradigm that prioritizes regenerative ingredients like hemp that restore soil health and fight climate change by storing carbon. Building Planet Based Foods into a successful, better-for-you brand is our path to demonstrate consumer demand for hemp as a nutritious, sustainable ingredient that can fuel the future of food.”
Each of Plant Based Foods’ new launches retails for $7.99 each.