Pop-Tarts, Jonathan Van Ness partner on ad

Pop-Tarts is channeling some major star power for its latest big game commercial.

The Battle Creek, Mich.-based company is partnering with “Queer Eye” star Jonathan Van Ness on an ad for Pop-Tarts Pretzel.

“The commercials were always The Big Game that I was tuning in for growing up, and this year is the most surreal ever because I'm the star of the Pop-Tarts ad,” said Jonathan Van Ness. “Who knew that pretzels could be such a diva? I couldn't be happier to help this salty classic show-off its sweet side with new Pop-Tarts Pretzel on one of the biggest snacking days of the year.”

Van Ness was enlisted by the brand due to his nature of bringing out the best in people, and to show fans a new way to enjoy the classic pretzel on one of the biggest snacking days of the year, the company said.

“When it comes to 'bringing out your best', nobody does it better than Jonathan Van Ness – so it was only natural for Pop-Tarts to enlist him to help 'fix' the classic pretzel and introduce Pop-Tarts Pretzel,” Phil Schaffer, senior director of marketing at Pop-Tarts, said. “Already a loyal brand advocate, Jonathan's upbeat personality is a natural fit to help Pop-Tarts unveil our latest craveable flavors.”

Those interested in trying Pop-Tarts Pretzel, which come in chocolate and cinnamon sugar, can head to their nearest retailer to pick up a box for $3.49.