Post Consumer Brands wants to help consumers prioritize their sleep health in an interesting way.
New from the Lakeville, Minn.-based company is Sweet Dreams, a ready-to-eat cereal designed to be a part of healthy sleep routines while also satisfying nighttime food cravings.
Available in two flavors, the cereal contains such ingredients as whole grains, a nighttime herbal blend, vitamins and minerals, including zinc, folic acid and B vitamins to support melatonin production, the company said.
[Read more: Consumers demand health snacks, reject empty calories]
The available flavors include:
- Blueberry Midnight: Made with natural blueberry, lavender and chamomile flavors; and
- Honey Moonglow: Made with notes of honey, vanilla, lavender and chamomile.
“More than ever, consumers are looking to embrace acts of self-care, particularly as it relates to bedtime routines and we believe a relaxing bedtime routine is key to a good night’s sleep,” said Logan Sohn, senior brand manager. “As a brand that's been helping early-risers crush their morning routines for over 100 years, we’re thrilled to now help fans also establish healthy nighttime habits by providing a nutrient dense before-bed snack made to support a sleep routine they could only dream of until now.”
[Read more: Snoop Dogg, Master P’s Broadus Foods partners with Post Consumer Brands]
Sweet Dreams cereal can be purchased in the cereal aisle of grocery stores nationwide.