Post Malone, Global Brand Equities create French Rosé
Grammy-nominated multi-platinum recording artist Post Malone is adding vintner to his resume.
The musician partnered with James Morrissey of Global Brand Equities and Dre London of London Entertainment to create the Maison No. 9 rosé.
“Rosé is for when you want to get a little fancy,” Post Malone, said. “It's a nice switch up and I have been thinking about doing my own wine for a while. It was great to work with Global Brand Equities because they saw the vision and we got to do some super cool stuff. Maison No. 9 goes down smooth, and you're all going to love it.”
The company said the rosé was created from an idea to bring together a best-in-class winery and Post Malone’s love of the Mediterranean lifestyle and rosé.
“When the three of us decided to do this, we made it a priority to make something special. Even with hectic travel schedules, we make time to visit the winery frequently as it's more than just a brand to us — it's a lifestyle. We set out to bring the best French rosé to the modern consumer, with a brand that speaks their language,” Morrissey said.
Maison No. 9 is a 2019 Méditerranée IGP with 45% granache noir, 25% Cinsault, 15% syrah and 15% merlot. It also contains notes of fresh pineapple, pear and strawberry, as well as hints of sweet French desserts, the company said.
When it came to choosing a name for the beverage, Post Malone was inspired by his favorite tarot card — the nine of swords, which represents overcoming daily challenges.
“We have opportunities to create a lot of new projects with Post, and we are highly selective about what we invest our time and energy into. It has to be something we are really passionate about. With Maison No. 9, we knew immediately that it was the right fit. Between the people, the project and the product, the vision was there to create something authentic on the French Riviera that Post truly loves,” Dre London said.
Packaged in a sustainable glass closure that can be re-used, Maison No. 9 will be available online and in stores nationwide in June. The wine will be available in 750-ml, 1.5-liter and 3-liter sizes with suggested retail prices of $21.99, $44.99 and $89.99, respectively.