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Product of the Year USA announces 2024 winners

Winners span across the food and beverage, personal care, household products and pet care categories among others.
product of the year

Product of the Year USA announced the winners of the 2024 Product of the Year Awards, which span across 46 trending categories. Determined through a national study of 40,000 American shoppers in partnership with Kantar, a global leader in consumer research, the winners have all been awarded as the most innovative in their category.

Recognized as a globally established seal of approval, Product of the Year has operated for 16 years in the United States, and over 30 years globally, supporting shoppers as a trusted guide to the best new products on the market, both online and in-store. With more consumers minding budgets and being more selective in their purchasing, the Product of the Year seal is a distinctive mark that helps consumers cut through the masses of products on shelves to locate the best new products that stand out in the points that matter, the company said. 

[Read more: Product of the Year announces 2022 winners]

“The significance of Product of the Year has reached new heights in 2024 as consumers enjoy unprecedented access to products, and the marketplace becomes more dynamic with strategic partnerships that amplify reach and impact,” said Mike Nolan, global CEO of Product of the Year Management. “The Iconic Product of the Year Seal not only recognizes innovation but also signifies a powerful endorsement in the modern retail era, enhancing the winners' visibility and credibility in the marketplace. The 2024 award winners reflect the ever-changing trends in the American market while also highlighting outstanding features in function, design, packaging, or ingredients. As a company, we are enthusiastic about maintaining our position at the forefront of recognizing and celebrating these remarkable products.”

From food and beverage, personal care, household products, pet care and more, the winners include:

  • Allergy | Astepro Allergy– Bayer
  • Baby Care | Boudreaux’s Butt Paste Butt Barrier Ointment – Prestige Consumer Healthcare
  • Bathroom Essentials | Charmin Ultra Soft Smooth Tear – Procter & Gamble
  • Bread | Aldi-exclusive Specially Selected Sliced Italian Loaf – Aldi
  • Breakfast | Quaker Fruit Fusion Instant Oatmeal – PepsiCo
  • Car Care | Black Magic Graphene Wheel & Tire Cleaner – ITW Global Brands
  • Cat Litter| Purina Tidy Cats Tidy Care Comfort – Nestle Purina
  • Cereal | Quaker Chewy Granola –  PepsiCo
  • Chocolate | Kinder Chocolate – Ferrero
  • Cooking Essentials | Aldi-Exclusive Simply Nature Spray Oil – Aldi
  • Digestive Health | Zantac 360 Maximum Strength Cool Mint Tablets – Sanofi Consumer Healthcare US
  • Dish Detergent | Finish Ultimate Automatic Dishwasher Detergent – Reckitt 
  • Dog Treat | Yummy Combs Flossing Dog Treat – Pet's Best Life
  • Feminine Care | Playtex Sport Tampon – Edgewell Personal Care 
  • Floor Cleaning | Swiffer Powermop – Procter & Gamble
  • Functional Health | BareOrganics Superfood Coffee – Diya Beauty & Wellness
  • Hair Treatment | Schwarzkopf Keratin Blonde – Henkel
  • Hand Soap | Dial Hand Soap Portfolio – Henkel
  • Hard Seltzer | Truly Red, White & Tru – Boston Beer Company
  • Healthy Beverage | Blender Bites – Blender Bites (Holdings) 
  • Healthy Snack | Del Monte Fruit Refreshers – Del Monte Foods
  • Home Protection | Tamko Building Products Titan XT – Tamko Building Products 
  • Home Solutions | ZeroWater Ready-Read Water Filter Dispenser-Zero Technologies
  • Immediate Relief | Vyral Defense Zinc Plus Carbonated Crystals – 501 Nutrition
  • Immunity | Nature's Way Sambucus Immune Gummy – Nature's Way
  • Juice | Aldi-exclusive Nature's Nectar OJ Blends – Aldi
  • Kitchen Essentials | Finish Jet Dry Rinse Aid – Reckitt
  • Laundry Detergent | all sensitive fresh – Henkel
  • Mattress | Cloverlane Hybrid Firm Mattress – Resident Home
  • Meal Ingredient | Take Root Organics – Take Root Organics
  • Meat Entree | Boar's Head FireSmith Flame Grilled Chicken Breast   - Frank Brunckhorst, (Boar's Head Brand)
  • Non-Chocolate Candy | Skittles Littles – Mars
  • Pain Relief | Motrin Dual Action with Tylenol – Kenvue
  • Pasta | ALDI-Exclusive Priano Hearty Ravioli – Aldi
  • Personal Grooming | BIC EasyRinse Anti-Clogging Disposable Razors – BIC 
  • Personal Hygiene | Dial Cocoa Butter & Orange Extract Exfoliating Body Wash – Henkel
  • Pest Control | Stem Flying Insect Light Trap – S.C. Johnson
  • RTD Cocktail | Absolut and Ocean Spray Vodka-Cranberry Range – Pernod Ricard USA
  • Salty Snack | Pringles Harvest Blends – Kellogg Company (Pringles)
  • School Supplies | BIC Break-Resistant Mechanical Pencil – BIC 
  • Small Appliance | Vivid 7 QT Full Color Display Air Fryer – Kalorik
  • Specialty Dairy | Organic Valley Reduced Fat Eggnog – Organic Valley
  • Spirits | Buchanan's Pineapple – Diageo North America 
  • Wellness Supplement | Neuriva Ultra – Reckitt
  • Wine| ALDI-Exclusive Belletti Prosecco– Aldi
  • Wiper Blade | Rain-X Rugged Truck & SUV Wiper Blades – ITW Global Brands

[Read more: Best in class: Meet the 2021 Product of the Year winners]

Winners were revealed at the annual award show, which took place on Feb. 8 at Tribeca 360° in New York City, and featured entertainment from Saturday Night Live alums, Rachel Dratch and Alex Moffat. 

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