Products to Watch: 5 hot products from March 2020

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Products to Watch: 5 hot products from March 2020

By David Salazar - 04/27/2020

It’s safe to say that a lot happened in March, and even amid the emergence of a pandemic, there was no shortage of new products hitting the market. Last month, companies introduced 371 new products across the wellness, OTC and beauty categories. Undeterred by the sheer volume, Hamacher Resource Group’s new product team combed through the product selection and found five that have serious potential for suppliers and retailers. They were:

1. Systane Hydration PF Lubricant Eye Drops
Alcon’s Systane brand is differentiating itself via formulation and delivery method with its latest offering. The Systane Hydration PF Lubricant Eye Drops are said by the company to be the only preservative-free drops with a combination of HP guar and hyaluronan, which aid in the product’s ability to offer extra moisturization for sensitive eyes, as well as relieve post-surgical dryness. The product comes in a 30-count pack of single-use vials for users on the go.    

2. Neosporin Simply Ointment
Johnson & Johnson was busy last month, and Neosporin Simply Ointment marks the company’s first of two entries on this list. The ointment is designed to appeal to the natural-curious shopper by offering infection protection, while only containing three ingredients. The product, which can protect against infection for 24 hours, is free of preservatives, parabens and neomycin.  

3. Dulcolax Laxative Soft Chew, Mixed Berry
Though one of the laxative category’s biggest names, Dulcolax had not introduced a soft chew until March. The Dulcolax Laxative Soft Chew is formulated to offer gentle and fast relief from constipation by using water in the body. The cramp-free formulation, which is offered in a 30-count bag of mixed berry-flavored chews, is meant to provide relief in as little as 30 minutes, according to the company.   

4. Carefree Breathe Ultra Thin Pad (Regular with Wings)
Edgewell Personal Care’s Carefree brand is expanding beyond panty liners with its Carefree Breathe line, which includes the ultra-thin pad. The product is designed to offer an air-infused cover with a soft-touch feel, while keeping skin dry. The fragrance-free and dye-free pads also are made without other irritants in order to offer a solution for sensitive skin. 

5. Neutrogena Soothing Clear Turmeric Mousse Cleanser
The latest skin care offering from Johnson & Johnson’s Neutrogena brand is leveraging the power of a trendy ingredient — turmeric. The cleanser includes turmeric and non-harsh ingredients designed to help remove pore-clogging dirt, oil and makeup from skin without stripping. The cleanser can be used on acne-prone, combination and dehydrated skin.