Products to Watch: 5 standouts from November
So far, 2019 has brought a slew of new products each month, and the penultimate month of the year was no exception. Hamacher Resource Group’s new product team assessed 278 novel items in November, with the lion’s share (68%) coming from the beauty category, 30% coming from wellness and 2% representing OTC. Here are the five that stood out from the rather crowded pack.
1. CeraVe Acne Foaming Cream Cleanser
L’Oréal’s first of two products that stood out in November joins its growing roster of condition-specific products that complement its existing core cleansers. The foaming cleanser is designed to be extra gentle, using 4% benzoyl peroxide to clear pimples and blackheads, as well as restore the skin’s protective barrier.
2. Dr Teal’s Aluminum Free Deodorant, Lavender
As aluminum in deodorants becomes a sticking point for ingredient-conscious consumers, Dr Teal’s is looking to appeal to them with its magnesium-based product that is scented with essential oils. The deodorant is designed to protect against odor and wetness, while also being free of parabens and phthalates.
3. Zicam Nasal AllClear Swab
Matrixx Initiatives is growing its Zicam offerings with the addition of a triple-action formula designed to cleanse, protect and soothe nasal passages, particularly when allergen and pollutant exposure is high. The cold and allergy product also is drug-free and not saline-based.
4. Cetaphil Ultra-Healing Lotion with Ceramides
Galderma Labs is adding to its Cetaphil brand by capitalizing on a big skin care ingredient trend with ceramides. Besides ceramides, the new lotion also contains sunflower seed oil and amino acids in an effort to help smooth and soothe dry, flaky skin for 24 hours.
5. L’Oréal Elvive Total Repair 5 Protein Recharge Leave-in Conditioner
With a focus on five signs of everyday damage — split ends, weakness, roughness, dullness and dehydration, L’Óreal’s new leave-in conditioner is designed to increase strength and flexibility. The product also is meant to help protect hair from heat damage, while reducing breakage.