Not even the dog days of summer — coupled with a pandemic — kept CPG brands from introducing new products this year. In August, companies launched 170 new products, including 38 OTC items, 50 wellness products and 82 beauty SKUs. Out of the mire, Hamacher Resource Group’s new product team was able to identify five standouts. They include:
1. Advil Dual Action with Acetaminophen
Long known as an ibuprofen brand, GSK Consumer Healthcare’s Advil got a big upgrade. New Advil Dual Action with Acetaminophen combines two top-selling multi-symptom pain relievers in a single pill. Ibuprofen targets the source of pain, while acetaminophen blocks pain. Advil Dual Action contains lower doses of both medicines to make it last for up to eight hours.
2. Aveeno Restorative Skin Therapy Itch Relief Balm
Johnson & Johnson’s latest launch from Aveeno is bringing a new solution to market for dry, distressed and itchy skin. The product contains Aveeno’s highest levels of prebiotic oat content and avenanthramides, the antioxidants that are missing in sensitive skin. The balm is designed to promote a healthy skin microbiome and is free of parabens, phthalates, fragrance, dyes, mineral oil and sulfates.
3. Bio-Oil Dry Skin Gel
Bio-Oil is known for its flagship product and Bio-Oil’s Dry Skin Gel is the brand’s second product in 30 years. The Dry Skin Gel looks to minimize water content — it only contains 3% water — and use natural and synthetic oils, humectants and vitamins to treat dry skin and lock in moisture.
4. Vitafusion Apple Cider Vinegar Gummy
The Church & Dwight brand that put gummy vitamins on the map is rolling out an Apple Cider Vinegar Gummy, which is meant to meet weight-management shoppers’ needs. The gummies contain 500 mg of apple cider vinegar per serving, as well as vitamin B-12 for energy and metabolism support. The product is free of high-fructose corn syrup, gluten, dairy and synthetic dyes.
5. Mommy’s Bliss Organic Baby Elderberry Drops
Mommy’s Bliss is looking to capitalize on the appeal of immune-supporting black elderberries and interest in organic products with its USDA-Certified Organic Mommy’s Bliss Organic Baby Elderberry Drops. The product, which the company said is the first mainstream organic elderberry syrup, contains echinacea and vitamin C, alongside 50 mg of elderberry per serving and prebiotics to create a healthy gut biome.