HRG’s new product team is always busy, and March was no exception. CPG companies rolled out 267 products last month, including 53 OTC products, 154 wellness products and 60 beauty items. The Waukesha, Wis.-based company’s reviewers sifted through all of the innovations and chose five that stood out. They were:
1. Envive Probiotic Capsules
The latest supplement from Bausch Health is focused on gut health. The company’s Envive Probiotic Capsules use five bacteria strains and 12 billion colony-forming units to help reduce the severity of five common GI afflictions — diarrhea, constipation, abdominal discomfort, gas and bloating. The product is sold in 30-count packages.
2. Preparation H Soothing Relief Cooling Spray
GSK Consumer’s flagship hemorrhoid brand is adding a new way to help quickly soothe irritated and inflamed skin. Preparation H Soothing Relief Cooling Spray is formulated to refresh, cool and gently care for problem areas, offering a no-touch application to help relieve the burning and itching caused by hemorrhoids.
3. OcuSoft Lid Scrub Allergy Pads
Designed to provide allergy relief by removing oil, debris, pollen and other contaminants from the eyelids, OcuSoft Lid Scrub Allergy Pads are made with green tea extract and tea tree oil, as well as PSG-2. The product, sold in packages of 30, can help reduce redness, inflammation and itching.
4. Flintstones Superbeans
Flintstones Superbeans are putting a twist on multivitamins. The product is a jelly bean vitamin that includes vitamins C and E for immunity support. The Superbeans, sold in 90-count bottles, are free of artificial sweeteners and flavors, synthetic colors, high fructose corn syrup, and gelatin.
5. Vanicream Daily Facial Moisturizer
Designed to leave skin feeling soft and deeply moisturized, Vanicream’s Daily Facial Moisturizer contains five key ceramides, as well as hyaluronic acid and squalene to help hydrate skin and retain moisture. The product is free of dyes, fragrances, masking fragrance, lanolin, parabens, formaldehyde and other preservatives. It also is comedogenic and gluten-free.