May brought with it unseasonably warm weather and new guidance on mask wearing, but even as summer grew tantalizingly close, leading CPG brands managed to bring more than 100 new products to market over the course of the month. As is its wont, the HRG new product team pored over the 127 products — including 44 health items, 63 wellness products and 20 beauty innovations — to choose five that had big potential on the shelf. They were:
1. AleveX Pain Relieving Lotion
The latest from Bayer’s Aleve brand brings maximum-strength menthol and camphor together with six essential oils to offer dual-action relief in a single pain-relieving topical product. Formulated to offer long-lasting, cooling relief, the lotion’s scent transitions from menthol to herbal, fresh and aromatic notes.
2. Azo Dual Action Probiotic Capsule
The second gut-focused item garnering attention in May is a probiotic designed to maintain gut and vaginal/urinary health. The product is designed to restore and maintain a healthy vaginal microbiome and maintain healthy pH. The i-Health brand said the prebiotic plus probiotic is designed to begin working in 24 hours.
3. Zantac 360 Maximum Strength Tablet
Zantac is back with a new active ingredient. The product now uses 20 mg of famotidine as an active ingredient to offer relief for heartburn caused by acid indigestion. The reformulated product is sold in 25-count boxes.
4. Enfamom Prenatal Multivitamin Softgel
Bone health for mom and baby is the focus of Enfamom’s new supplement. The once-daily softgel is designed to support bone health and the baby’s spinal cord and brain development with omega-3 DHA, folate and 250 mg of calcium. It is formulated to support nutritional needs while trying to conceive, during pregnancy and while breastfeeding.
5. Florajen Eczema Packet
Florajen is bringing its expertise in probiotics to bear on eczema with a multi-culture probiotic blend that is formulated to reduce eczema severity, including spread, intensity and symptoms. The Bridges Consumer brand has conducted recent research into the relationship between the gut microbiota and eczema, offering probiotics as a potential solution. The single-serve packets each contain 1 billion live cultures in a delivery method that can be mixed into a cool or room-temperature food or soft drink.