With fall in full swing, CPG companies introduced 115 new products in November, as measured by Hamacher Resource Group. The Waukesha, Wis.-based company’s new product team then took up the mantle of sifting through the product launches to find five that had big potential on the shelf and also represent serious innovation in a product category. From the 19 OTC products, 81 wellness products and 15 beauty launches, these are the five that stood out:
1. Nivea Breathable Lotion Fresh Fusion
With its second appearance this month, Beiersdorf added to its Nivea brand’s lineup with a skin-nourishing gel meant to allow skin to breathe. Nivea Breathable Lotion uses microgel technology, a patent-pending approach that uses polar oils to help with faster sweat evaporation. The lotion is formulated to leave skin soft without leaving behind a sticky residue.
2. Amlactin Rapid Relief Restoring Cream
Sandoz’s skin care brand Amlactin’s latest product is looking to tackle fine lines and wrinkles. Amlactin Rapid Relief Restoring Cream contains 15% lactic acid, three ceramides and dimethicone to provide 24-hour moisturization and reduce lines and wrinkles. The cream also is formulated to dry quickly without leaving residue.
3. Oceanblue Omega-3 with COQ10 Softgels
Oceanblue is looking to position its newest product as a complete heart-health formula. The product combines 100 mg of omega-3 and COQ10 in a single softgel. The softgels also contain D-limonene as an anti-burping agent and an orange flavoring to provide a pleasant aroma and taste.
4. Aquaphor Baby Fast Relief Diaper Rash Paste
Beiersdorf is rounding out the baby offerings from its Aquaphor brand with a fast-acting diaper rash paste that features its highest zinc oxide content — 40%. Besides the zinc oxide, the product uses shea butter to offer fast relief, with the company claiming a notable difference in one use. The product also is designed to be easy to apply and clean, while being odorless and free of fragrance, talc and parabens, as well as hypoallergenic.
5. Refresh Relieva PF Lubricant Eye Drops
Allergan expanded its Refresh Relieva line with a preservative-free lubricant eye drop in 30 single-dose containers. The product uses Allergan’s proprietary HydroCell technology, which is formulated to enable hydration and maintain the volume of cells on the ocular surface. The unit-dose formula is meant to offer relief for dry, burning and irritated eyes, including those caused by LASIK. It also prevents further irritation.