March was a very active month for suppliers, as brands debuted a high volume of new products. For the month, companies introduced 220 new products in the health, wellness and beauty categories.
Hamacher Resource Group’s new product team evaluated 19 products in the health category, 154 products in the wellness sector and 47 in the beauty aisle to determine the five that could prove important to retailers and attractive to consumers. Here are the products they found:
1. Unisom Simple Slumbers Return-to-Sleep Strip
The Unisom Simple Slumbers Return-to-Sleep Strip by Sanofi delivers 3 mg of melatonin in a new, quick-dissolved strip. It helps users get back to sleep faster without needing water, the brand said. The product comes in a 21-count bottle in a mint flavor.
2. Lastacaft Eye Allergy Itch Relief
Allergan’s Lastacaft Eye Allergy Itch Relief is an Rx-to-OTC switch. The manufacturer said the product is formulated to alleviate itchy eye due to allergies and does so within minutes. A single drop in each eye provides relief for up to 16 hours. The 5-ml bottle contains a 60-day supply.
3. Cetaphil Sun Sheer Mineral Sunscreen
Galderma Laboratories developed Cetaphil Sun Sheer Mineral Sunscreen to provide sheer mineral sun protection for normal to dry, sensitive skin. Formulated to be water resistant for up to 80 minutes, the product is made with vitamin E, zinc oxide and titanium dioxide. Moreover, it does not contain parabens or fragrances.
4. Always Cleanse Sensitive Wash
Dermatologic and gynecologic tested, Always Cleanse Sensitive Wash from Procter & Gamble is fragrance, silicone, paraben and dye free. The pH-balanced wash is designed for intimate skin and contains vitamin E and amino acids. It comes in a 8-oz. bottle.
5. One A Day Postnatal Complete Multivitamin
Bayer developed One A Day Postnatal Complete Multivitamin to help support post-natal health. Offering B vitamins and omega-3 DHA, the softgel product is formulated to assist with hair, skin and nail health; metabolism; brain function; and breastfeeding. It comes in a 60-count bottle.