Project Sunscreen broadens availability to Target

Project Sunscreen is expanding its footprint.

The Aussie-inspired sunscreen brand announced that two of its products are rolling out to Target shelves.

“This is a dream come true,” co-founder Rachel Henderson said. “What started as an idea after struggling to apply sunscreen on my kids, has evolved into an exciting reality as we hit the retail big league”.

Consumers will be able to find the brand’s Tropical Palms and Aerial Beach rollerball designs at 130 of the retailer’s locations, as well as online.

"Having spent countless months working on a concept," said Henderson "I decided late one night to sneak into my local Target and place my bottles, with photocopied labels stuck to them, on the shelf. I stood back and was in awe of the opportunity I could see in front of me. It was my ah-ha moment. For any small business, to be carried by Target is such an endorsement and recognizes the commitment we’ve made to develop a clean sunscreen that’s not only fun to apply, but suitable for all skin types”

Each Project Sunscreen product features a roll-on applicator, with a patent-pending cap, that is easy to transport and houses its mineral ingredients, the company said.

"When we created Project Sunscreen, it was essential to us to develop something that was both good for your skin and good for the environment," Henderson continued. "It was also vital that we created something to encourage sun-safety habits, and a sunscreen that people actually wanted to use. We believe that our roll-on applicator coupled with our beautiful designs, clean formula and fun cap toppers help achieve that”

All of the brand’s products, including those making their Target debut, are reef-safe, ocean-friendly, and formulated from such mineral active ingredients as naturally derived zinc oxide and titanium oxide.