Nature Made is teaming up with home organization experts Clea Shearer and Joanna Teplin, stars of the hit Netflix series “Get Organized with The Home Edit.” Earlier this year, the brand launched Wellblends — a supplement line to support the complex interplay between sleep, stress and immune health. The partnership will aid the company’s goal to inspire people to optimize their wellness routines and keep these areas of health in balance.
Recently, Drug Store News spoke with Alan McNamara, vice president of communications and public relations at Pharmavite, about the company’s unique partnership with The Home Edit as part of a larger media campaign.
Drug Store News: How did the partnership between Nature Made and The Home Edit team come about?
Alan McNamara: When we started planning the Wellblends launch well over a year ago, we knew instantly that the Home Edit would be the perfect partner to help tell an important story around balancing your wellness, and we are thrilled to finally launch this exciting partnership. Keeping our sleep, stress and immune health systems in balance is essential for achieving optimal health and wellness, and as Joanna and Clea share so well, the best organized system is one you can actually stick to and use.