Prose enters skin care category
Prose is expanding beyond the hair care aisle with an entry into the skin care category with a line of products designed to offer consumers a personalized formula backed by science and powered by AI.
The AI-powered skin care line comprises more than 15 million possible formula combinations that can target multiple skin concerns simultaneously.
Made with a dermatologist-tested and approved system, the company said through user-led online consultations, users can obtain custom insights pulled from more than 80 factors, including skin type, diet, stress, pollution and climate, to address aggressors properly.
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“Our R&D team has been working closely with dermatologists, rigorously testing on 2,000+ unique skin types and tones. Each product features a blend of meticulously selected ingredients to strengthen the skin barrier, balance pH, and maintain a healthy skin microbiome, offering maximum potency and zero waste. We have been developing this skincare system for over two years now and are so excited to introduce it to the Prose community as the next step in their personalized wellness routines,” said chief scientific officer, Marie Mignon.
Using selected essential ingredients that are known for proven results and maximum efficacy, the brand’s R&D team works with a proprietary algorithm to identify the right blend of active ingredients to formulate a three-step routine that evolves with users.
“Prose’s number one priority is ensuring we deliver on our products' promises and on our customers’ expectations. Innovation is at the heart of our business, and as a company, we never stop ideating on how we can better serve our customers. After such incredible success with hair care, skincare was the next natural step for Prose to continue as a leader in customized beauty. We have worked to marry a technology driven approach with an apothecary-style concept and our new skincare system follows that same philosophy,” said CEO and co-founder, Arnaud Plas.
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In addition, the skin care system also offers texture and fragrance customization, including a fragrance-free option. The three products users will be able to obtain include a custom cleanser, serum and moisturizer.