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Pura D’Or targets thinning, damaged hair

Pura D'Or offers two new shampoos and conditioner sets designed to reduce hair thinning.
Levy

Pura D’Or is offering two new shampoos and conditioner sets for "tough" hair problems.

The first is Original Gold Label Anti-Thinning Biotin Shampoo & Conditioner Set, which the company says features clinically tested formulas proven to reduce hair thinning due to breakage, increase volume, strength and shine.

The proprietary blend of 17 key active ingredients, organic extracts and essential nutrients nourish hair to boost strength and resist breakage.

[Read more: Hims & Hers launches Dandruff Detox shampoo]

The product is free from harsh chemicals like sulfates, parabens and silicones,is environmentally responsible, hypo-allergenic, vegan and cruelty-free. The set is packed with a powerful blend of Biotin, Nettle, Pumpkin Seed and Black Cumin Seed Oil to increase volume and thicken hair.

Pura D'Or also offers Professional Grade Shampoo & Conditioner Set, which the company said features a 2X concentrated formulation that provides clinically tested, proven results. This maximum strength system is formulated in a premium organic Aloe Vera based formula with biotin and exclusive double concentrated proprietary blend of 17 DHT blockers including Nettle Extract, Pumpkin Seed and Black Cumin Seed Oil.

Pura D'Or describes the product as one which fortifies thinning hair and provides maximum hydration for stronger, healthier-looking strands, with increased volume and shine.

The vegan formula is great for thinning hair due to breakage; damaged and chemically treated, colored hair; distressed hair; managing frizz; tangled and knotted hair; and softer and shinier looking hair. It is clinically tested and proven, and safe for daily use, the company said.  

[Read more: Brixy’s shampoo, conditioner bars debut at Whole Foods Market]

“Consistency is key when repairing summer ravaged hair. It may take some time to see significant improvements so be patient and stay with it. And be sure to hydrate and add a healthy diet to pump some vitamins and internal moisture back in the cuticle,” said celebrity stylist and Pura D’Or partner Clyde Haygood.

Both products are available on Amazon and online here.  

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