Through conversation with her gynecologist, Steinberg worked to understand the importance of vaginal pH and microbiome, and its importance in aiding in the prevention of frequent yeast infections and UTIs, the company said.
“We welcome Queen V into the Reckitt family and have been working closely to build on the incredible product line Lauren Steinberg introduced to the market. Reckitt is proud to support innovative and purpose-driven brands, as well as female founders,” Olga Osminkina-Jones, global chief category growth officer — intimate wellness at Reckitt said. “We see tremendous potential for Queen V to help us change the face of the category, it’s reason for being and impact on women’s approach to feminine intimate wellness.”
Since being acquired by Reckitt, the brand has been working to formulate its products to ensure that it supports and maintains a healthy vaginal microbiome, as well as continue to be pH balanced and free of harsh chemicals and fragrances, the companies said.