Qur Life, Dr.PawPaw named ECRM Beauty Buyers’ Choice recipients
Qur Life. won the Drug Store News Buyers’ Choice Award for its Kusamba Sea Foam Jasmine Scented Body Wash during ECRM’s Skin Care, Bath, Cosmetics, Natural and Clean Beauty Session held last month in Henderson, Nevada. Dr.PawPaw was a finalist for its Your Gorgeous Skin 4 in 1 Face Serum.
The products were selected from dozens of entries submitted by participating suppliers and displayed in the hospitality area of the in-person session. Attending buyers evaluated each entry and cast their votes based on product packaging and innovation.
“Consumers are more knowledgeable about the products they use on their face and skin, and are increasingly turning to brands with natural ingredients,” said Craig Chmielowicz, senior vice president of health and beauty care for ECRM. “The two Buyers’ Choice Award winners are great examples of such brands, one using natural sea salt and another using a 100% vegan formulation. Congratulations to both winners.”
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The foundation of the Qur Inc. Kusamba brand’s formulation is derived from the salt water from the coast of Kusamba, Bali in Indonesia, which contains unique nutrients and minerals.
The harvesting and production of Kusamba Sea Salt is a centuries-old tradition where local farmers use traditional techniques to produce 100% natural salt by sun and wind evaporation. This sea salt is packed with essential minerals and trace elements known to nourish, heal, and revitalize the skin, and is used to develop a range of Kusamba bath and body products.
Kusamba’s Sea Foam Jasmine Scented Body Wash is infused with Daucus Carota Sativa Root Extract, which has anti-inflammatory and skin-soothing properties. Limonene and Linalool provide a natural and refreshing fragrance to leave users feeling refreshed and rejuvenated.
Dr.PawPaw is a family-owned and operated British brand that was created in 2013 by husband and wife team Johnny and Pauline Paterson as a natural solution to soothe their young daughter's eczema.
Today Dr.PawPaw is the winner of more than 40 global awards and can be found around the world in more than 35 countries. It has expanded its range of multi-purpose vegan products, which are carefully curated to be suitable for the whole family.
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Dr.PawPaw’s Your Gorgeous Skin 4 in 1 Face Serum was developed to be the ultimate multi-tasking superhero, the company said. Its vegan formula delivers multiple skin benefits by combining four serums into one. It is suitable for all skin types and can be used twice per day.
The serum is powered by the brand's trademarked ingredient Papayaluronic—which provides the nourishing and soothing effects of the papaya extract—and eight hyaluronic acids which absorb into all layers of the skin for instant and long-lasting hydration. This is complemented by a high quantity of vitamin C sourced from the green tangerine for an instant brighter complexion. It also contains bakuchiol—a natural alternative to retinol, which helps to firm and smooth the skin for an overall more youthful complexion, according to the company.