Yudiva, Hobe Labs win ECRM Hair Care Buyers’ Choice Awards
Yudiva won the Drug Store News Buyers’ Choice Award for its 2 Products in 1 Bottle during ECRM’s Hair Care & Multicultural Hair session held virtually last month. Hobe Labs was a finalist for its Energizer Hair Follicle Stimulator.
The products were selected from dozens of entries submitted by participating suppliers. Buyers were able to evaluate each entry and cast their votes based on product packaging and innovation via the Drug Store News-branded Buyers’ Choice Awards section of the ECRM Connect platform.
“Innovation is the life blood of consumer products,” said Craig Chmielowicz, senior vice president of health and beauty care for ECRM. “The two Buyers’ Choice Award winners are great examples of such innovation – one with a unique packaging solution and another with advanced formulations. Congratulations to both winners.
[Read more: Blue Echo Care wins ECRM Home Health Care Buyers’ Choice Award]
Yudiva is a professional cosmetics company on a mission to turn routine beauty regimens into a luxurious and totally fresh experience, shaking up the status quo.
The brand’s 2 Products in 1 Bottle is a two-sided flip-top bottle, with each side able to flip open to dispense a different product, making it ideal for consumers on the go.
Each of the products in the line is TSA-approved and contains a total of 3.3-fl.-oz. Yudiva’s salon-grade products contain moisture-infusing ingredients such as shea butter, tea tree, keratin, and collagen, and are tested to be gentle and nourishing for all hair and skin types, according to the company.
[Read more: Audien Hearing, Nonagon win ECRM Home Health Care Buyers Choice Awards]
Hobe Labs is a privately-owned company founded in 1975 and dedicated to ensuring its products include natural ingredients that provide high-quality and efficacious hair treatments and health and beauty products.
Its FDA Registered manufacturing plant is a modern 12,000-sq.-ft. facility located in Tempe, Arizona and all of its products are made in the USA.
The brand’s flagship product is Hobe Labs Energizer Hair Follicle Stimulator that is formulated with Jojoba Oil combined with Bio-Ferm Herbal Complex, Wheat Protein Complex and a large dose of Vitamin B5 to stimulate a healthy scalp and revitalize hair with natural ingredients that are gentle on the scalp and hair and promote blood flow and stimulation to the scalp. The Bio-Ferm Herbal Complex is a proprietary herbal extraction and fermentation process that includes 10 herbs and Jojoba. It’s added to all products in the Energizer product line.