Rabanne Beauty launches exclusively at Ulta Beauty this fall
For nearly six decades, Rabanne has been a force renowned for its avant-garde designs in the fashion world. Now, the Rabanne Beauty collection will launch exclusively in select Ulta Beauty stores nationwide and Ulta.com starting in October.
The full Rabanne Beauty collection will be available exclusively at Ulta Beauty within its prestige cosmetics assortment, with prices ranging from $20-$40. The beauty retailer will provide Rabanne Beauty access to the highly influential Gen Z demographic, as well as the retailer's 41 million loyalty members, the company said.
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The beauty line's high-performance formulas are combined with maximum color pay-off and skin-loving ingredients, the brand said. The collection is inspired by fashion fabrics, unexpected sparkle, matte, gloss and metal finishes. Each formula is vegan, dermatologically-tested and stays true to Rabanne's commitment to furthering long-term sustainability, with products that contain up to 98% ingredients of natural origin to enhance skin.
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"We're thrilled to introduce Rabanne Beauty to our prestige cosmetics assortment," says Maria Salcedo, senior vice president of merchandising, Ulta Beauty. "We know our loyal beauty enthusiasts will fall in love with the unique packaging, innovative formulas and bold, expressive pigments and shades. As the exclusive US retailer, we're proud to be an integral partner to this iconic brand and provide access and awareness to this next phase of growth for The Maison. We look forward to welcoming new and existing guests to discover Rabanne Beauty at Ulta Beauty stores and ulta.com this fall."
To celebrate the launch of the makeup collection, acclaimed photographer Stef Mitchell shot Moods to inspire the Rabanne community with looks that create an emotional expression on any given day, the brand noted. The new beauty collection includes Silver Tears, Precious Diva, Moonlight Star, Rebel Red, Sapphire Queen and Glam Rock.