Rae Wellness makes brick-and-mortar debut at Target

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Rae Wellness makes brick-and-mortar debut at Target

By David Salazar - 01/17/2020

Women-focused supplement brand Rae Wellness is making its first foray into the brick-and-mortar space. The New York-based company, previously a direct-to-consumer brand is making its physical retail debut exclusively in Target through a partnership with the retailer. 

“We’re thrilled with the exciting response Rae Wellness has received from our direct-to-consumer channels and we fundamentally believe in providing high-quality products without the high price tag,” said CEO and co-founder Angie Tebbe. “As a next step for our business, we are proud to be launching Rae Wellness at Target, a retailer that’s established itself for identi-fying the most innovative direct-to-consumer brands and bringing them to the masses.”

Rae, which is focused on reducing the impact of daily stress and enhancing women’s personal wellness journey, is bringing the following 11 SKUs to Target’s beauty aisle:

  • Beauty capsules;
  • Complexion capsules;
  • Daily Cleanse capsules;
  • DeStress capsules;
  • Hydration Drops;
  • Metabolism drops;
  • Pre/Pro Biotic capsules;
  • Sleep capsules;
  • Vegan Collagen Capsules;
  • Vegan Collagen Powder - Honey Citrus; and
  • Vegan Collagen Powder – Unflavored.

Core ingredients in Rae’s products include ingestible hyaluronic acid, biotin to promote healthy skin and hair growth, vitamins C and E, licorice root and aloe vera to promote collagen produc-tion.