Rael’s skincare, feminine wellness portfolio hits Ulta Beauty shelves
Rael is bringing its holistic cycle care and K-beauty-inspired products to Ulta Beauty shoppers.
The brand announced that its skincare, feminine wellness and supplement products are now available at the retailer. The lineup includes 16 SKUs.
"We are thrilled to partner with Ulta Beauty, a true pioneer in the retail space and the first retailer to boldly launch wellness focused on holistic care," said Yanghee Paik, CEO of Rael. "Ulta Beauty has been at the forefront of introducing innovative technology and trends from K-Beauty to the U.S. market. With our dedicated product development team based in Korea and headquarters in Los Angeles, all Rael skincare products leverage the expertise of K-Beauty technology. Our shared visions and values make this partnership particularly exciting and we can't wait to bring our story to life together."
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Products that will be carried at the beauty retailer include supplements designed to support all phases of the menstrual cycle and address the impact on overall wellness beyond menstruation, various types of acne patches, the Miracle Patch Advanced Strength Retinol Spot Cover and Miracle Clear Brightening Carotene Pads, among other items.
"With the launch at Ulta Beauty, Rael will be in over 19,000 stores in the US," explains Lauren Consiglio, President of Rael. "We couldn't be happier to be working with Ulta Beauty to launch a 360-degree marketing program including staff training, in-store merchandising, a rich sampling and promotional plan, and much more. Ulta Beauty not only leads the way in telling a full wellness story, they are also pioneering in K-Beauty offerings, which makes them the perfect partner for Rael. We look forward to collaborating with Ulta Beauty to introduce a unique and novel skincare experience to consumers."
Rael Beauty products are free of animal-derived ingredients, synthetic fragrance, artificial dyes, parabens, PEGs, phenoxyethanol, mineral oil, silicones, sulfates, phthalates and gluten, the company noted.
