Rao’s Homemade celebrates new sauces with pop-up experience
There are several new products joining the popular Rao’s Homemade portfolio, and to celebrate, the brand is opening a marketplace and tasting experience in Chicago.
The Saucery by Rao’s Homemade, taking place June 9 to 11, is a pop-up experience that allows attendees to shop and explore the brand’s Italian products. In addition, reality star Kristin Cavallari will be stopping by the experience to share her favorite recipes and meet fans, the company said.
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“Rao’s Homemade is my go-to sauce, so I am especially excited to bring The Saucery by Rao’s Homemade to life in Chicago, a city that is so close to my heart,” said Kristin Cavallari. “I grew up enjoying home cooked Italian food and am big on feeding myself and my family wholesome, authentic foods that are delicious, so Rao’s Homemade is the perfect fit. I can’t wait for guests to try my dish, Baked Penne, using the brand-new Rao’s Homemade Caramelized Onion Sauce, which has a deep, slightly sweet flavor that is so versatile to cook with.”
New launches consumers can be on the lookout for include Caramelized Onion and Vodka Arrabbiata pasta sauces, Pizza Arrabbiata pizza sauce, and Italian-Style Lentil and Butternut Squash soups.
“The Saucery by Rao’s Homemade pop-up marketplace will showcase the premium ingredients used to create our beloved jarred pasta sauce, and the nuanced, authentic flavor profiles we offer through our authentic simmering process,” says Yuri Hermida, chief growth officer at Sovos Brands. “This shoppable experience will thrill the many loyal Rao’s Homemade fans and invite even more people to try our delicious products and taste the difference for themselves. It’s also the perfect time to unveil our newest sauces, soups and line of brick oven crust frozen pizza, which are sure to delight visitors!”
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Starting this summer, all new items will roll out in major retailers nationwide and be available for purchase online.