Raw Sugar Living’s Unfiltered line promotes clean, healthy lifestyle

Raw Sugar Living is looking to help its users adapt to a clean and healthy lifestyle via a new brand extension.

The Los Angeles-based company is launching its Unfiltered line, which is a personal care line that was created with 95% naturally-derived ingredients and botanicals, the brand said.

“Our Unfiltered line is a beautifully uncomplicated and uncompromising collection that is uncluttered by all the extras,” Donda Mullis, co-founder and CMO of Raw Sugar Living, said. “Unfiltered is a perfect solution for the health-conscious consumer on a search for a beauty routine with minimal ingredients and original scents that can fill their souls and lift their spirits—and deliver an upscale spa experience. We've made sure to thread through our brand messages of 'Lead with love' and 'Live life purely unfiltered' in all aspects of the collection, from the packaging and marketing, to how the products smell, feel, and benefit the skin.”

Inspired by small-batch family formulas, Unfiltered by Raw Sugar Living features a range of products that include body butter, hand cream, face and body mist, salt soak, shower gel and sugar scrubs in such scents as blueberry + thyme, pineapple + mango, rosewater + cucumber and watermelon + pink cactus.

“My dad won a soap machine in a poker game 65 years ago, which really honed his craft in the soapmaking business. He was ahead of his time in that he started to disrupt an industry with natural soaps before 'natural' was even trending,” Ronnie Shugar, co-founder and CEO of Raw Sugar Living, said. “Our Unfiltered line honors his love for authentic, uncomplicated and uncompromising quality.”

In addition, the line is vegan, cruelty-free, does not contain sulfates and is available exclusively at Target stores and Target.com.