Red Bull is already embracing the lowering of temperatures with its latest launch.
The Santa Monica, Calif.-based company is unveiling its new limited-edition offering — Winter Edition Pomegranate.
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Featuring notes of pomegranate, sour cherry and red berries, this new beverage was designed to be enjoyed on its own or be mixed into a mocktail, the company said.
Included ingredients of the energy drink include caffeine, B-group vitamins, sugars and taurine.
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Available in an 8.4-fl-oz. and 12-fl-oz. crimson-colored cans, consumers can find Red Bull Winter Edition Pomegranate at such select retailers as 7-Eleven beginning Oct. 4.
The beverage will expand its distribution to additional retailers beginning Nov. 4 for a limited time.