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Healthy juice drinks drive dollar growth
While price, taste and convenience continue to be key influencers of food-shopping behavior, U.S. consumers are increasingly prioritizing health and wellness in their decision-making, and this is especially true when it comes to beverages.
(To view the full Category Review, click here.)
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No switch? No problem. OTC sales strong
Sales of OTC medicines continued on a strong growth trajectory of more than 3%, growing by approximately $1.4 billion in dollar volume to $45.6 billion for the 52 weeks ended Oct. 2, according to IRI data. And that’s primarily organic growth from existing brands; there were no big Rx-to-OTC switches driving the kind of gangbuster growth as there were in each of the two years prior.
(To view the full OTC Trend Report, click here.)