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Cold brew coffee category heats up with new organic beverage
LONG ISLAND CITY, N.Y. -- The growing cold brew coffee category is getting a new entrant, and this one is certified USDA Organic.
The White Coffee Corporation is introducing "Organic Cold Brew." Cold brew, the method of brewing coffee through a totally cold process without exposure to hot water, is taking the country by storm. According to Mintel, the cold brew category of the specialty coffee market has soared, with sales increasing 339% between 2010-2015.