Revlon names Sofia Carson its newest global brand ambassador
A new face is joining the Revlon family.
Actress and recording artist Sofia Carson has been named the beauty brand’s newest global ambassador and will star in campaigns for the ColorStay Foundation, Super Lustrous Lipstick and ColorStay Eyeliner.
Debuting in spring 2020 alongside other new launches that are set to be announced at a later date, Carson joins Gal Gadot, Ashley Graham, Adwoa Aboah and Eniola Abioro as faces of the brand.
“Since I can remember, one of my favorite places in the world was my mom's vanity, where I discovered my love of fashion, beauty and the perfect red Revlon lipstick. I wore it at my very first dance recital and every recital, performance and dance competition after that. I felt invincible on stage in my red lipstick, like I could do and be anything,” said Sofia Carson. “I'm so proud to join the other incredible Revlon ambassadors who inspire me and countless women around the world. Revlon's Live Boldly platform speaks to the woman I was raised to be; a woman who is fearlessly herself, and who boldly fights for her dreams.”
Carson will begin appearing on behalf of all Revlon across all media platforms in spring 2020.
“I have watched Sofia evolve into a passionate, dynamic woman with a sparkling personality and infectious positive energy that touches everything she does from her acting and music projects to her commitment to charitable causes,” Silvia Galfo, Revlon global brand president, said. “She's the embodiment of our Live Boldly spirit.”