Rise-N-Shine debuts Vision Vitamins

The new product supports vision health and contains specially formulated vitamins and nutrients, including vitamin A and lutein, the company said.
Sandra Levy
Senior Editor
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rise-n-shine vision vitamins

Rise-N-Shine is introducing Vision Vitamins.

The product, designed to support vision health, contains specially formulated vitamins and nutrients, including vitamin A and lutein.

According to the CDC, about 12 million people aged 40 and above suffer from vision impairment in the United States. The company noted that globally, the World Health Organization finds over 2.2 billion people with eye and vision problems.

“As a person ages, vision health can decline,” said Rise-N-Shine founder and president Cathy Beggan. “Our formula boasts targeted nutrients for the eyes such as vitamin A, a powerful antioxidant known to contribute to overall vision strength; and lutein, nicknamed the ‘eye vitamin’ because of its positive effects on the eyes.”

[Read more: The Relief Products rolls out Natural Eyes line]

Vision Vitamins also include L-Taurine, which the company said is one of the most populated amino acids within a person's eyes, and bilberry fruit, reputed to strengthen night vision and overall vision health due to the healthy and antimicrobial tannins within the fruit.

Rise-N-Shine also has introduced the following:

  • Catalase 15,000: This antioxidant enzyme is now available in one potent capsule, with 15,000 IUs of catalase in one capsule. Catalase is known for its anti-aging benefits and holds potential as a low-cost therapeutic drug to treat coronavirus symptoms and suppress the replication of coronavirus inside the body, according to a new study by researchers from the University of California Los Angeles and China published in the journal Advanced Materials, the company said.
  • Fruit Supplement: This vegan, keto-friendly, non-GMO fruit supplement contains 20 different concentrated fruits per serving, including aloe vera, apple, banana, blueberry, cherry, cranberry, grape, grapefruit, lemon, mango, orange, papaya, pineapple, raspberry, strawberry, tomato, acai, goji berry, pomegranate and cantaloupe fruit. The concentrated formula of fruits rich in antioxidants, minerals, vitamins, natural compounds and other nutrients helps support a balanced diet.

[Read more: Alcon, Kate Walsh partner on dry eye awareness campaign]

  • Vegetable Supplement: The keto-friendly, non-GMO, vegan vegetable supplement contains 20 different concentrated veggies per serving, including broccoli, cabbage, carrot, cauliflower, cayenne pepper, celery seed, garlic, kale, onion, shiitake mushroom, maitake mushroom, spinach, black radish, yam, zucchini, alfalfa, bitter melon, artichoke, asparagus and parsley leaf. All are rich in antioxidants, minerals, vitamins, natural compounds and other nutrients to help support a balanced diet.