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Rohto’s Digi Eye looks to relieve digital eye strain


Rohto wants to help relieve digital eye strain.

To do just that, the brand is debuting its Digi Eye product, which looks to help provide temporary relief of burning and irritation due to dryness of the eye.

The product also looks to relieve redness due to minor eye irritations as well as soothe for up to 8 hours, the Horsham, Pa.-based company said.

“Rohto Cooling Eye Drops are different from other brands due to its unique proprietary blend of ingredients that create a fast-acting, cooling sensation for the eyes when applied. We work tirelessly to make sure our drops utilize innovative formulas to tackle symptoms of eye irritations so you can feel it working,” Allison Sanders, Rohto Cooling Eye Drops brand manager said.

Currently, Digi Eye will be available at select Walmart, Walgreens, CVS Pharmacy, Rite Aid, Meijer, WinCo Foods, Giant Eagle and Hy-Vee locations throughout September.

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