RxBar expands A.M. product lineup with new flavor
RxBar continues expanding its A.M. bars lineup with a new peanut butter dark chocolate flavor.
This new flavor features a soft, crispy texture balanced with dark chocolate and peanut butter. Additionally, the new bar contains 10 g of protein. Each serving of the peanut butter dark chocolate flavor contains:
- 3 tbsp. oats
- 14 peanuts
- 2 egg whites
- 2 tbsp. honey
The RxBar A.M. peanut butter dark chocolate bar will begin hitting retailer shelves in June and is available now on rxbar.com, joining the existing A.M. bar flavors—honey cinnamon peanut butter, chocolate and blueberry.
"Whether you enjoy them with an early cup of coffee or as a mid-morning snack, our A.M. bars were created to help kickstart your day with real ingredients you can feel good about in satisfying, delicious flavors. Our new peanut butter dark chocolate flavor is no different," said Eileen Flaherty, senior brand manager, RxBar.
[Read more: RxBar introduces new line of A.M. protein bars]
Additionally, the RxBar Minis lineup is also expanding with a new variety pack including two flavors: strawberry and blueberry. These bite-sized bars deliver real fruit flavors with wholesome, simple ingredients and 6 g of protein, the company said.
Starting in June, consumers can find the RxBar A.M. peanut butter dark chocolate protein bars at rxbar.com or retailers nationwide for a suggested retail price of $2.79 per bar or $10.99 per 5-ct. multi-pack.
[Read more: RxBar shakes up breakfast with granola, Craft Batch innovations]
Additionally, consumers can find the RxBar Minis strawberry and blueberry products on the company’s site or in retailers nationwide starting in June for a suggested retail price of $10.99 for an 8-ct. box.