RxBar introduces new line of A.M. protein bars

RxBar is helping consumers jump-start their mornings with a new line of protein bars.

A.M., a line of bars that contain 10 g of protein, features such simple ingredients as soft-rolled oats, creamy nut butter, honey, egg whites, brown rice and pumpkin seeds, the Chicago-based company said.

[Read More: RxBar enters the cereal aisle]

“We know consumers today prioritize their wellness more than ever, and – quite simply — want to have a good time for a long time,” said Eileen Flaherty, senior brand manager at RxBar. “RxBar A.M. is bringing a No B.S. approach to morning bars, offering everything you would expect from RxBar, with 10 grams of protein and simple ingredients, in a new, soft and crispy texture. Each bar pairs perfectly with morning coffee and is easily enjoyed while on-the-go.”

Featuring a soft, crispy texture, the bars are available in three flavors:

• Honey Cinnamon Peanut Butter, featuring an upfront floral sweetness of honey. It also contains rich roasted nuttiness and finishes of warm cinnamon spice;
• Chocolate, made with the floral sweetness of honey that is combined with rich dark chocolate. This option is topped with cocoa and hints of almond; and
• Blueberry, delivering a floral sweetness from honey. It also contains whole blueberries for a pop of brightness.

[Read More: RxBar launches plant-based protein bar]

RxBar A.M. is available for purchase on the company’s website at $2.49 per bar: $8.99 for a count of four and $9.99 for a count of five. The protein bars are also available for purchase at Whole Foods Market and Target, with national and local retailer distribution planned throughout the summer months.