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02/24/2021

Sabra rolls out children’s snack line

Sabra is looking to help busy parents make snack time for their children a little healthier.

To do just that, the brand is rolling out not one, but two new plant-based snacking options.

New from the White Plains, N.Y.-based company are the brownie batter dip and graham cracker sticks, and the taco dip and rolled tortilla chips.

“Like many families, we’ve embraced a more plant-based way of eating at home, and I know it can be very challenging to find incredibly great tasting, excellent snacks for kids,” said Jason Levine, dad of three and Sabra CMO. “Sabra Kids is a delicious snack and we're thrilled for families to taste for themselves …in fact, we're daring them to try it.”

Available in three single-serve packs, Sabra Kids snacks are plant-based, vegan Kosher and made from non-GMO ingredients, the company said.

Consumers can find the launches at supermarkets nationwide and online at such retailers as Walmart and Amazon Fresh.

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