Sabra is looking to make choosing a particular hummus flavor much easier than before.
How so? Via its new limited-edition Sabra Selections, which features three of its most popular toppings — caramelized onion, roasted red pepper and olive tapenade.
Each topping is packed in its own compartment, with a 30-oz. tub of the brand’s classic hummus bundled in its own separate tray, the White Plains, N.Y.-based company said.
“We love hearing from fans how much they enjoy Sabra’s wide variety of toppings and how they eat and use our hummus,” Dawn Kerr, associate director of innovation at Sabra said. “Some dip right into the middle, others mix and then spread a favorite blend on toast or wraps. But many also say that it can be hard to choose a flavor. We thought we’d make it a little easier by providing some favorite topping options in one convenient package with Sabra Selections.”
The gluten-free, kosher, vegan and non-GMO Project Verified launch, made with plant-based ingredients, will be hitting shelves at select club stores throughout November.