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Saie’s industry-backed ‘The Every Body’ campaign champions reproductive rights

Saie’s “The Every Body” campaign is being supported by more than 35 beauty brands including e.l.f. Cosmetics, Megababe, Pacifica and Versed among others.
Saie The Every Body campaign

Clean beauty brand Saie has debuted its “The Every Body” campaign to raise awareness and funds for reproductive justice.

The campaign is being supported and joined by more than 35 brands across the beauty and wellness industry,

“At Saie, our mission first and foremost is to feel good and do good for people and the planet. Period,” said Laney Crowell, founder and CEO of Saie. “As a mother of two daughters, I couldn’t sit back and feel helpless with our rights on the line. I’m grateful and encouraged that so many like-minded brands jumped at the chance to participate, partner and contribute to The Every Body Campaign. It’s our responsibility to use our platforms to advocate for the right to govern our own bodies and create incredible change.”

[Read more: Ulta Beauty to connect brand partners, audience via UB Media]

Participating brands include Alpyn Beauty, by/rosie jane, calirat, e.l.f. Cosmetics, Fable & Mane, Freck Beauty, Furtuna Skin, Glow Recipe, Hatch Mama Beauty, Herbivore Botanicals, The Inkey List, Iris&Romeo, Josie Maran, Jouer Cosmetics, Kate McLeod, Keys Soulcare, Kinfield, Kopari, Live Tinted, Make Beauty, maude, Megababe, Mented Cosmetics, Nécessaire, Nette, The Nue Co., The Outset, Pacifica, Phlur, Prose, Saie, Tenoverten, Topicals, Veracity, Versed, Well People and Youth To The People.

As part of the campaign, participating brands will repackage a best-selling product in a limited-edition “Every Body Green” carton inspired by the green bandanas and smoke present throughout abortion rights demonstrations.

“Today, the Outset joins more than 35 brands and Founders who partnered on the beauty industry's largest effort to drive awareness around the issue of reproductive rights ahead of the November midterm elections,” said Scarlett Johansson, chairman and co-founder of The Outset. “We believe in conscious consumerism and are proud to participate in this effort that highlights and supports the basic human rights that are at stake.”

One hundred percent of proceeds from the campaign are to support reproductive justice in partnership with SisterStrong, a national activist organization dedicated to protecting those most impacted by anti-abortion legislation, as well as encouraging votes for candidates with reproductive justice values, the company said.

[Read more: RoC Skincare, Sarah Jessica Parker team up on new initiative]

“Women of color in states with restrictive abortion laws often are battling multiple layers of oppression that impact their ability to access healthcare and make decisions about their own bodies,” said Monica Simpson, executive director of SisterSong. “The Every Body Campaign is catapulting big-beauty to the forefront of the fight for reproductive justice by turning their platforms into battlegrounds that will give consumers a unique pathway to organize against anti- abortion laws. SisterSong is dedicated to protecting our human right to bodily autonomy, and the donations raised from this campaign have the power to change the lives of thousands.”

Consumers can purchase and support participating brands, as well as women’s rights, online at

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