“When we first brewed Samuel Adams Cold Snap in 2014, we were inspired by the turn of the season from winter to spring, and we set out to offer a sign of warmer days with a beer boasting fruity, floral and spicy characteristics,” Jim Koch, Samuel Adams founder and brewer, said. “Our highly successful reformation of Samuel Adams Summer Ale earlier this year led brewers to revisit the complex flavors of Cold Snap, another seasonal favorite. The result was a brighter and smoother Cold Snap that will continue to help drinkers see past even the coldest winter days to a brighter future ahead.”
Samuel Adams also adjusted the ratio of Cold Snap’s spices by amplifying the orange and vanilla profiles for added brightness.
Samuel Adams’ Cold Snap will be sold nationwide through March in six-packs and 12-packs of bottles and cans. Prices vary by market, the company said.