Schick Xtreme’s new mobile game is raising funds for a good cause.
Shave The Day, a head-shaving mobile game, turns players game points into real donations that help fund cancer research.
In addition, the brand also has pledged to donate up to $250,000 on behalf of players to the St. Baldrick’s Foundation.
“After hearing about a St. Baldrick's event at my daughter's school and how the community came together in a celebratory act of head-shaving to stand in solidarity with kids fighting cancer, I knew we needed to get Schick Xtreme involved,” Matt Bell, VP of Edgewell Personal Care North America said. “By launching Shave The Day, we are able to reinforce Schick Xtreme as the head-shaving razor of choice, while encouraging men to give back and expand their comfort zone. More importantly, we've made it easy and fun for everyone to play Shave the Day and support lifesaving childhood cancer research from the comfort and safety of their couch.”
During the game, players take on the role of XtremeMan, a bald superhero who must dodge obstacles to shave heads and rack up Bald Bucks. Each player’s Bald Buck equates to a real donation in dollars, the company said.
“We are thrilled to partner with Schick Xtreme — a perfect match for St. Baldrick's signature head-shaving fundraisers,” Kathleen Ruddy, CEO of the St. Baldrick's Foundation said. “Once shorn, we want people to carry away more than just a new haircut, but a new sense of purpose, and a fire inside to help find better, less toxic treatments and cures for kids with cancer.”
A live stream gameplay of Shave The Day also will be hosted by Twitch streamers Aydan and NMPLOL. Each player will set a personal donation goal, then shave their heads in the live stream when they reach their goals to stand in solidarity with the St. Baldrick’s Foundation and children fighting cancer.