Schwarzkopf, a brand part of the Henkel portfolio, is tackling recycling with the help of TerraCycle.
“Hair care products are a staple in the daily routines of countless consumers,” TerraCycle CEO and founder, Tom Szaky said. “The launch of the Schwarzkopf Recycling Programs represents an exciting opportunity to divert a large category of waste from landfills. We look forward to partnering with this forward-thinking company for many years to come and continue to offer sustainable solutions to traditionally hard to recycle packaging.”
Together the two companies are working to make retail hair care, color and styling products recyclable nationwide by asking consumers to collect and main-in the empty packaging from Schwarzkopf’s göt2b, Color Ultume, Keratin Colo and Simply Color lines.
“The expansion of Henkel's partnership with TerraCycle is an important part of Henkel's commitment to a circular economy for plastic and sustainable packaging, and our target of ensuring 100% of our beauty and laundry and home care packaging is recyclable, reusable or compostable by 2025,” Martina Spinatsch, VP of R&D, beauty care at Henkel North America said.
Consumers who are interested in recycling other Schwarzkopf branded retail products outside of hair coloration and aerosol product lines can sign up on the TerraCycle program page.
“We're proud that 100% of Schwarzkopf retail product packaging will now be recyclable,” Manuela Emmrich, marketing director, hair US, Henkel beauty care said. “Through the TerraCycle/ Schwarzkopf program, there is now a solution for hair product packaging that has historically been difficult to recycle, due to a myriad of curb-side recycling program requirements,” she continues.