Scotch Porter is expanding beyond its grooming and wellness products by entering a new space — body care.
New from the brand is the Hydrating Body Wash and Intense Anti-Dry Body Lotion, which are infused with such ingredients as jojoba, moringa and marula oil.
Formulated to hydrate all skin types and tones, the new offerings will be available in two scents inspired by the brand’s fine fragrance collection — sandalwood and tobacco musk, and citrus and crisp woods.
[Read more: Dr. Squatch rolls out 2nd Star Wars-inspired collection]
“Our success is grounded in our consumer-centric approach, ensuring that we are listening to our community, understanding their pain points, and developing innovative ways to improve their grooming routines,” said Calvin Quallis, founder and CEO of Scotch Porter. “The introduction of our Hydrating Body Wash and Intense Anti-Dry Lotion is no exception. As we continue to drive our commitment to supplying men with the tools necessary to feel their best and live their best and most-fulfilled lives, we look forward to expanding into adjacent categories that fortify Scotch Porter as a holistic brand offering clean, effective and non-toxic grooming and total wellness solutions with ‘him’ in mind.”
The Hydrating Body Wash works to lock in moisture and not leave behind any residue for fresh, clean and healthy-looking skin. Containing marula oil, oat, rice protein and niacinamide, it can be used by all skin types and tones.
On the other hand, the Intense Anti-Dry Body Lotion is a shea-butter-based lotion that is lightweight, quickly absorbed and made with jojoba, moringa and meadowfoam seed oil for hydration. It also contains such anti-inflammatory ingredients as antioxidants and green tea to help soothe irritation.
[Read more: Scotch Porter is fastest growing male grooming brand in U.S. beard, hair care market]
Scotch Porter’s Hydrating Body Wash will be available at select Target locations and the Intense Anti-Dry Body Lotion will be available in March exclusively online.