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12/21/2020

Sephora elevates its Beauty Insider gift offerings

Gisselle Gaitan
Online Editor
Gisselle Gaitan profile picture

New rewards are coming for Sephora Beauty Insiders in 2021.

The beauty retailer announced brand new birthday gift offerings that fall within the makeup, skin and hair care categories from Laneige, NARS and Moroccanoil.

Not only are new options on the menu for members of its three program tiers — Insider, VIB and Rouge — but a rotating limited-edition rotating option will now be available to all throughout the year, the company said.

To kick off the rotating gifts, Sephora will roll out the Kérastase’s Nutrive Shampoo and Conditioner for Dry Hair.  

“At Sephora, we’re continuously evolving our Birthday Gift offerings because we want to provide the members of our Beauty Insider Loyalty program and all of our clients the opportunity to interact with the brands they love most or want to explore. We’re thrilled to give our clients even more products to choose from next year, with the tier expansion of our online rotating gifts,” Allegra Stanley Krishnan, vice president, general manager of loyalty and MRCI at Sephora said. “Allowing our clients to choose a birthday gift creates a personalized and special moment for each member that allows us to best deliver on their beauty wants and needs.” 

Birthday gifts consumers can choose from in 2021 include:  

  • Laneige’s Water Bank Moisture Cream, Water Sleeping Mask and Lip Sleeping Mask;
  • NARS’ Mini Laguna Bronzer and Mini Laguna Lip Balm; and
  • Moroccanoil’s Hydrating Styling Cream, Treatment and Night Body Serum.
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