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12/05/2022

Sephora names 2023 Accelerate brand incubator participants

The class of 2023 consists of seven BIPOC founders that span the fragrance, makeup and skin care categories.
Gisselle Gaitan
Online Editor
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Sephora has released the names of participants for its 2023 Accelerate brand incubator program.

The class of 2023 consists of seven BIPOC founders that span across the fragrance, makeup and skin care categories.

As part of the program, participants will obtain access to a six-month curriculum with mentorship, merchandising support, grants and investor connections with the opportunity to launch at Sephora North America upon completion.

[Read more: Sephora beauty, wellness essentials now available on Shipt]

"We are very excited to welcome all 2023 finalists to the Accelerate program and into the Sephora family," said Priya Venkatesh, senior vice president of global merchandising at Sephora. "Our program continues to create spaces for BIPOC-founded and owned brands that represent our clients and the world today, all while providing meaningful support for growing brands to succeed."

Participants include:

  • Brianna Arps, Moodeaux: Designed around the connection between scent, memory, and emotion, Moodeaux's line of clean fragrances turns accessorizing your mood into mindful self-care and luxury into a lifestyle;
  • Malaika Jones, Tai Beauchamp, Nia Jones – BROWN GIRL Jane: A wellness-first multicultural beauty and health brand focused on solution-oriented, innovative products that boost mood and reduce the appearance and feeling of stress;
  • Alicia Scott, Range Beauty: A plant-powered makeup line that targets uneven tones and soothes irritated skin for melanin-rich women affected by acne and eczema;
  • Sienna Brown, Glosshood: A beauty brand with a specialty in providing niche goods that honor your inner child;
  • Camille Martin, Seaspire Skincare: A skin care brand focused on disrupting the industry with new ingredients that are safer for humans and more sustainable for the environment;
  • Karen Young, OUI the People: A treatment-driven body care brand that is redefining the culture of beauty through a lens of inclusivity; and 
  • Simedar Jackson, Of Other Worlds: A clinically conscious, culturally-inclusive beauty brand that straddles the line between clean and clinical to develop skincare that doesn't compromise on effectiveness or alienate our community.

As part of this year’s program, the BIPOC-founded participants will obtain access with programming such as Nancy Twine from Briogeo’s Financial Readiness series, Vicky Tsai from Tatcha’s brand and assortment strategy sessions and Amy Liu from Tower 28’s marketing sessions.

[Read more: Sephora’s virtual Sephoria returns with interactive beauty hub]

In addition, the Accelerate class also will be offered an advisory team with inclusive beauty partners, founders from with the Sephora portfolio and financial professionals.

Lastly, in its 2nd year of partnership with Sephora, beauty branding agency School House will continue to bring individualized brand workshops and strategy to the program focusing on providing a bespoke approach to each Accelerate founder.

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