Sephora’s Sephoria: House of Beauty returns with hybrid format
Sephora is bringing back its largest beauty event of the year.
Sephoria: House of Beauty is returning with a hybrid format that includes a live-ticketed event in New York City and free global virtual experiences in select markets.
Taking place Sept. 20 and 30, this year’s format includes innovative programming aimed at celebrating the beauty retailer’s diverse community and showcasing its uniquely curated product assortment by taking beauty lovers on a one-of-a-kind journey.
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“We are beyond thrilled to introduce the latest iteration of Sephoria with our first-ever hybrid experience, including an in-person event in New York City. Falling within our 25th Anniversary year in the U.S., this event marks an exciting milestone and serves as both a celebration of our past and a nod to our future, as well as a symbol of the remarkable benefits of being a cherished member of Sephora’s community,” said Jessica Stacey, senior vice president of external communications, event and experiential marketing at Sephora. “While we’re grateful for the return to an in-person experience, we also recognize the importance of making these events inclusive and broadly accessible to our global beauty community and will do so with free virtual components that are equally enriching. We can’t wait to debut our biggest event endeavor yet and deliver on an unforgettable beauty experience in partnership with many of the world’s best brands.”
Visitors to the virtual platform will be able to create their own avatars to experience social touchpoints, chat live with Sephora Beauty Advisors and play games that will allow them to earn Beauty Inside points.
In addition, attendees can redeem a unique NFT or Proof of Attendance Protocol upon entry that can be added to Crypto wallets for free.
Brands that will be participating include:
- Drunk Elephant
- Sol de Janeiro
- Rare Beauty by Selena Gomez
- NARS
- Yves Saint Laurent
- Patrick Ta
- Milk Makeup
- Glow Recipe
- Youth to the People
- Dr. Dennis Gross
- Summer Fridays
- Danessa Myricks
- Caudalie
- Farmacy
- Kilian Paris
- Tom Ford
- Skinfix
- Dr. Jart+
- iNNbeauty Project
- Natasha Denona
- Pat McGrath Labs
- Saie
- Tower28
- Ceremonia
- World of Chris Collins
- Dae
- Sephora Collection
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Access to the in-person event will be available in two ticket tiers—Silver Key for $99 per session and Gold Key for $349 per session. Those who attend in person also will receive a curated swag bag with full-sized products.
Registration will open first to Sephora Rouge members on July 18 and for all other clients on July 20.