Sera Labs, Nicole Kidman launch Seratopical Revolution, ad campaign

Sera Labs is launching a new clean, plant-based and antiaging beauty line.

Seratopical Revolution is the latest innovation from the company, consisting of 11 products that aim to keep skin feeling more youthful and hydrated. The line was developed in partnership with the company's brand ambassador and strategic partner, Nicole Kidman. 

“I really wanted to create something that was meaningful to me and that I knew people would genuinely enjoy,” Kidman said. “These products are personal to me from the scent to the texture. I am so excited to share them with the world and hope everyone loves them as much as we do.”

[Related Content: SeraLabs lands Nicole Kidman as business partner, brand ambassador]

Featuring a PꝫP complex, the line’s ingredients work to go into deeper layers of the skin via a tripeptide delivery system, the company said.

“It’s been an incredible ride creating this line with Nicole,” said Nancy Duitch, Sera Labs CEO and Cure Pharmaceutical chief strategic officer. “There are a lot of beauty companies, but the problem is that most of them don’t understand that without an effective delivery system, the products are sitting on top of your skin and clogging your pores. Our proprietary formulators have developed a high-tech delivery system which allows the ingredients to go deep into the skin. Our loyal customers will benefit from scientifically backed ingredients that are designed to enhance hydration and rejuvenate collagen. Revolution offers a full-body line packed with natural plant extracts and peptide blends.”

Seratopical Revolution products are available for purchase online at seratopicalrevolution.com.