Serendipity unleashes unicorn bliss sundae

Serendipity is channeling the spirit of unicorns with its latest launch.

The brand has unveiled its latest flavor addition — unicorn bliss sundae — which features a glittery swirl that twists and turns throughout the pint, the company said.

Featuring a blend of vanilla ice cream mixed with pink and blue cookie dough, as well as a glittery swirl, the ice cream was inspired by the iconic desserts of Serendipity 3 in New York City.

Consumers can pick up a pint of Unicorn Bliss Sundae at such retailers as 7-11, Walgreens, CVS Pharmacy and online at GoPuff.com.