Shani Darden announces retail partnership with Sephora

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Shani Darden announces retail partnership with Sephora

By Gisselle Gaitan - 08/10/2020

Shani Darden Skin Care, a collection of high-performing skin care products created by celebrity esthetician Shani Darden, is rolling out onto Sephora shelves.

Featuring formulas that look to deliver results, the line originally launched digitally on the beauty retailer’s website on March 17 and sold out of all five products that were originally available, the company said.

“Sephora is the ultimate skin care authority and has been at the forefront of supporting female founder-led brands, which is very important to me as a half-black, female founder myself. I am so honored to be part of the Sephora family and bring my products to people across the US,” Darden said.

Both of Shani Darden’s retinol serums — Retinol Reform and Texture Reform — formulated specifically for sensitive skin, will be available on Aug. 7 and on shelves chain-wide by Oct. 2.

The Retinol Reform looks to treat such concerns as fine lines, wrinkles, uneven tone, dullness and blemishes. It also is formulated with 2.2% encapsulated retinol and 2% lactic acid.

“Sephora is thrilled to partner with Shani Darden Skin Care and continue our mission to deliver high-quality, differentiated products to our clients and empower female founders within the beauty industry,” Priya Venkatesh, the senior vice president of merchandising, skincare and hair at Sephora said. “Shani Darden's unique Retinol formula and effective methods will be a wonderful addition to Sephora's skincare offerings, as well as our 'skintellectual' community, who are eager to understand new, innovative ingredients.”