Shave

The shave category is trying to get its groove back. With the exception of razors, where sales are up a healthy 10.6% for the 52-week period ended Sept. 4, 2016, as tracked by IRI across multi-outlets, all of the other categories in shave are down.

(To view the full Shave Report, click here.)

Anyone without a clear vision of the link between wellness and beauty hasn’t heard CVS Health’s VP/merchandise manager for beauty and personal care Alex Perez-Tenessa describe the synergy.

(To download Special Report: Double Down on Health, click here.)

The health-beauty connection is a driving force for the company as it continues rolling out its new “Elevate Beauty” concept, which is now in about 2,000 of its stores.

Not too long after Unilever’s blockbuster deal with Dollar Shave Club was announced, another online razor company made its own news. Harry’s inked a deal to sell through Target, complete with an inline presentation and an endcap decked out with a huge Harry’s signature razor.

(To view the full Shave Report, click here.)

BOLINGBROOK, Ill. -- Red-hot retailer Ulta Beauty raised its guidance Thursday ahead of planned remarks at an investor conference in Chicago, where the company also discussed plans to accelerate store expansion.

There have been dramatic changes in the shaving category. DSN talked with Ray Larney, VP, U.S. retail sales of Philips Consumer Lifestyle, to see how the company is focusing its approach for the new marketplace.

Men are taking better care of themselves and buying more personal care products. Matthew McCarthy, senior director men’s personal care at Unilever, tells DSN how to meet these new needs.

DSN: How has the men’s personal care category grown and innovated this year?

Michael Law, senior director, customer strategy and planning at Edgewell Personal Care, tells DSN how retailers can compete with the growth of online shave clubs.

DSN: What are the biggest challenges your company faces in the shaving marketplace, and how are you handling them?

TRINITY, Fla. -- Online shaving company BladeButter is launching two new offerings that aim to further disrupt the personal care category.

According to the company, ShaveJelly is a safer, gentler alternative to typical shaving creams and gels. DragonsEdge is a line of 4- and 6-blade razors that are built with quality and durability in mind. Moreover, BladeButter continues to make its products more affordable than competitors.