Silk taps Michael Phelps, Aly Raisman as new spokespeople
Two new faces are joining the Silk family.
The Broomfield, Colo.-based company announced that Michael Phelps and Aly Raisman would be the newest faces of its products.
In addition to becoming spokespeople for the brand’s soymilk portfolio, Phelps and Raisman are partnering with the company to help provide nourishment to those who need it most via a donation of 1.5 million meals to Feeding America.
“I've enjoyed soymilk for years and am excited to be working with Silk while also helping to support Feeding America!” said Phelps. “This period of slowing down has reminded me about the importance of both physical and mental health, and how food plays such an essential role in our daily life. Both Silk and I realize how important it is to keep everyone fueled, and we are proud to help support people in need during these challenging times.”
Phelps and Raisman also will be encouraging fans to stay motivated from home by sharing healthy recipes and training tips on social media through spring.
“People are incorporating more plant-based products into their diets, as 'flexitarian' lifestyles continue to gain popularity. Whether people are working out at home to stay fit or training for a more serious athletic endeavor, they're reaching for soymilk,” Domenic Borrelli, president of plant-based food and beverages for Silk, said. “We're excited to welcome Michael and Aly into the Silk family to educate consumers about the nutritious role soymilk can play in Americans' diets, and give back to people in need during this time with Feeding America.”
Consumers also will begin to see both Phelps and Raisman’s faces on the front of Silk Soymilk cartons beginning in May, as well as starring in a creative campaign that will debut at a later date, the company said.
“I've enjoyed the benefits of incorporating more plant-based meals into my diet over the past few years, and Silk Soymilk has been a great source of protein to keep me fueled and focused— whether I'm on the road or, like right now, spending more time at home,” said Raisman. “I'm honored to work with Silk and appreciate their shared commitment to give back to families in need through Feeding America.”