With this move, Ulta Beauty allows customers to locate and purchase their desired products at its nearby stores and utilize same-day pickup or delivery services.
Klar & Co won for its Melting Hyaluronic Mask, Sundae Body was a finalist for its Birthday Cake Whipped Shower Foam and IONI Cosmetics won the award for Best Room.
The Amazon Parafarmacia & Beauty store, located in the Milan city center, features an assortment of products from brands such as Eucerin, La Roche-Posay, Vichy and Avene, among others.
Inside Beauty spoke to Alex Irvin, founder of eCosmetics, about key trends for the upcoming year and the rise of social commerce in the beauty industry.
The new Age Defense line is formulated to address a range of skin care concerns that include loss firmness, wrinkles, dryness, rough texture and dullness.
McRae will make her campaign debut alongside the brand’s global innovation partner, Dr. Muneeb Shah, to highlight how stress and overthinking can affect the skin.
