Klar & Co, Sundae Body, IONI Cosmetics win ECRM Beauty Buyers’ Choice Awards
Klar & Co won the Drug Store News Buyers’ Choice Award for its Melting Hyaluronic Mask during ECRM’s Everyday and Holiday Cosmetics, Skin, Fragrance & Bath Session held last month in Chicago.
Sundae Body was a finalist for its Birthday Cake Whipped Shower Foam. IONI Cosmetics won the award for Best Room at the Session.
Both products were selected from dozens of entries submitted by participating suppliers and displayed in the hospitality area of the session. Attending buyers evaluated each entry and cast their votes based on product packaging and innovation. For the Best Room award, buyers cast votes on their favorite meeting room setup. (This was the second time IONI Cosmetics won the award—the first was at ECRM’s Skin Care, Bath, Cosmetics, Natural and Clean Beauty Session held in Indian Wells, Calif. last year.)
“Beauty brands are adding more fun and excitement into their products,” said Tony Giovanini, senior vice president of beauty for ECRM. “Whether it’s riding the wave of a social media craze, or creating a unique at-home experience, they are launching products that engage consumers. We congratulate both brands on their Buyers Choice Award win. And congratulations again to IONI for its second Best Room win.”
Klar & Co is a vertically integrated beauty supplier focused on bringing the best of Korean Beauty to Western markets internationally. With its own lab and factory in Korea, a NY-based design and development team, and full service distribution operation out of Los Angeles, it seeks to curate the best of K Beauty for every day skincare needs or products that might already be viral hits on Tiktok.
[Related: Popmask, Ashtel Studios recieve ECRM Personal Care Buyers’ Choice Awards]
The company aims to manufacture these products at the same high quality but in more elevated, eye-catching, educational and larger size packaging, with bigger fills, more tailored key ingredients and benefits - all at substantially lower cost. It offers more than 600 high volume SKUs, 40+ owned brand labels, and has millions of units of stock locally at any given time.
Its Biodance Magic Melting Masks go on the face white, and a few hours later melt into the face and leave skin looking like radiant "glass.” They are similar to K beauty products that went viral on social media, but the cost is too high for many consumers, the packaging basic and unclear on the product and its benefits, and there was limited distribution at retail, according to Klar & Co.
Klar & Co developed two versions of this product:
The "Dupe" version: For those who are familiar with the products that went viral, this version has elements of that look but is designed to be much more visual, appealing and explanatory.
- The "Inspired by" version: Looks nothing like the viral hit and is designed for the unfamiliar customer who may or may not have heard of the concept but will very likely see this and instantly understand and appreciate it.
Founded in Melbourne, Australia, Sundae Body has been whipping joy into everyday routines since March 2021. It offers a joyful twist on body care essentials through innovative formulas and textures, fun packaging and an array of fragrances.
The brand is known for its range of whipped shower foams which are developed to take the boredom out of body wash and turn this chore into a moment of indulgence.
Originally launched to celebrate the brand’s third birthday, Sundae Birthday Cake Whipped Shower Foam takes the Sundae signature velvety, whipped body wash texture and pairs it with a fragrance that is buttery creamy and balanced with vanilla notes.
[Related: Inked by Dani, Blooming Brands and Ioni Cosmetics win Beauty Buyers’ Choice Awards]
Sundae Body is exclusively distributed in the United States by Aspire Brands, a full-service, strategic distribution agency that brings international beauty brands to the North American market.
IONI Cosmetics, a division of Jon Davler Inc., has been redefining beauty since 2008 with its trendsetting, themed packaging and high-quality, cruelty-free, vegan products loved by Millennials and Gen Z.
Dedicated to providing affordable luxury, IONI offers a wide range of beauty essentials, including the TikTok-famous IONI 3D Lashes, which are known for their innovative designs, high quality and collectible nature. Committed to sustainability, inclusivity, and creativity; IONI uses eco-friendly materials and embraces diversity to cater to all skin tones and types.
Next year’s ECRM Everyday and Holiday Cosmetics, Skin, Fragrance & Bath Session will be held January 11 to 14, Click here for more information.
