Skyn Iceland joins Conscious Beauty at Ulta Beauty platform

Skyn Iceland’s products are now available to a wider range of consumers.

The beauty brand announced the retail expansion of its products, which now include major national and international partners including Ulta Beauty, Anthropologie, Bluemercury, Lookfantasic and Nykaa.

In addition, skyn Iceland also is celebrating joining the Conscious Beauty at Ulta Beauty platform, which offers a wide selection of clean, cruelty-free, vegan and sustainably packaged products.

Currently, its full assortment of skin care products are carried in a total of 820 Ulta Beauty stores across the nation.

Although the brand’s products have been certified vegan and cruelty-free, there are plans to update all of its product formulas to be certified clean by the end of 2021, the company said.

“We are excited to be expanding our retail presence with these partners,” Allison Heffernan, senior vice president of sales said. “We are so grateful that customers are resonating with our product and gravitating toward it in-store and online — and hope to continue to expand our product line and grow our brand awareness across the globe.”